DeveloperWeek Austin 2019

Your mobile app should work in harmony with the other software and applications in your organization’s toolbox. The availability of open APIs has evolved to the point that they are becoming almost as simple and fast as pushing a button. Hence, the arrival of programmatic APIs promise to automate a range of software application integrations.The proposed speaker will share best practices for leveraging an open API by way of a real-world use case that highlights how a customer, an email marketing automation platform provider, was able to go from 0 to 60 with their mobile strategy. Their goal was to have a mobile app ready for their annual users conference. They did this by leveraging an open API to third-party applications and custom programs. Utilizing the open API, the customer was able to integrate registration data, manage complex event schedules, email marketing tools, and more, seamlessly. The speaker will walk attendees briefly though some specific examples, which include: • What is a programmatic API and how does it work?• Use case example: integration & custom functionality  • Automated CRM flows • Reporting and analytics integration