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Wednesday, November 6 • 1:30pm - 1:55pm
OPEN TALK: Programmatic APIs and How They Can Take Mobile App Automation to the Next Level

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Your mobile app should work in harmony with the other software and applications in your organization’s toolbox. The availability of open APIs has evolved to the point that they are becoming almost as simple and fast as pushing a button. Hence, the arrival of programmatic APIs promise to automate a range of software application integrations.The proposed speaker will share best practices for leveraging an open API by way of a real-world use case that highlights how a customer, an email marketing automation platform provider, was able to go from 0 to 60 with their mobile strategy. Their goal was to have a mobile app ready for their annual users conference. They did this by leveraging an open API to third-party applications and custom programs. Utilizing the open API, the customer was able to integrate registration data, manage complex event schedules, email marketing tools, and more, seamlessly. The speaker will walk attendees briefly though some specific examples, which include: • What is a programmatic API and how does it work?• Use case example: integration & custom functionality  • Automated CRM flows • Reporting and analytics integration

avatar for Pete Banks

Pete Banks

Vice President of Engineering, Guidebook, Inc.
Pete Banks is responsible for Guidebook's technology and corporate IT teams. He is a seasoned tech executive with over 20 years of industry experience. Pete brings a global leadership perspective and has led development teams focusing on areas such as online gaming, streaming video... Read More →

Wednesday November 6, 2019 1:30pm - 1:55pm CST
Main Stage